New strategies to turn Tarragona and Costa Dorada in reference for cruiseships tourism

Tarragona. Costa Dorada. The Port of Tarragona is committed with the Chamber of Commerce of Tarragona, Tarragona Tourism Department and Tourism Board of the Tarragona Provincial Government to lead and coordinate the marketing strategy to be developed from now in order to position the region as a cruise of stairs. The agreement between the different institutions heralded a new era of collaboration that will have as main objective, thanks to the participation of all institutions, positioning the brand in Tarragona World Heritage Site and its territory within the competitive map creurístic, which is expanding in the Mediterranean.

The working meeting was held at the facilities of the Tarragona Port Authority (APT) and attended by Josep Andreu, President of the Port, the Councillor of Tourism of the Municipality of Tarragona, Patricia Anton, director of the Tourism Department of Tarragona, Carles Sans, president of the Chamber of Commerce of Tarragona, Alberto Abelló, the manager of the Chamber of Commerce of Tarragona, Mercedes de Pablo, Vice President of the Province of Tarragona Ben etJane (in the office of the President of the Provincial Tourist Board, Albert Batet) the manager of the Provincial Tourist Board, Octavi Bono Consortium Representative Roman Tarraco, Joaquim Queralt, and technicians of the Port of Tarragona . All local stakeholders have agreed on the need to open new opportunities for the tourism sector of the territory and to promote strategies that will definitely Tarragona positioned within the cruise map. In the same vein have highlighted that, although there is much work to do because the presence of cruise ships in the region has so far been almost anecdotal, the possibilities are limitless if Tarragona is achieved passed on to the shipping companies major attractions of the Costa Dorada Tarragona and presented in crucial areas like access port (especially after the recent launch of the new reception area for passengers) family entertainment, culture, patrinomi, gastronomy, Nature and the weather.

Representatives of various institutions have been placed in new business meetings and make follow-up and commercial activities as they are doing.